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 Products - Xhibitor |
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Xhibitor is a Tradeshow application that offers manual and automated
tradeshow attendee interaction. This includes a tradeshow specific web site and
dynamic pre- and post-event dynamic emails. The solution offers one-to-one
messaging based upon data collected via personal interaction with tradeshow
attendees. Xhibitor aims to identify and promote sales leads into an active
sales cycle. Features of this highly effective sales and marketing tool include:
- Unified Messaging Platform - Platform
supports mass messaging across multiple technologies - Internet mail, HTML
e-mail, FAX, voice or postal direct.
- Rich, Interactive Messaging - Platform
produces messages optimized for a variety of formats and mediums, using
application scripting for maximum flexibility in form and function. Voice and
HTML messages can deliver interactive content directly.
- Active & Passive Response
Capture - Messages are formed so as to allow passive capture of
valuable activity during delivery (address validation, message opened, etc.) as
well as proactive recipient activity (outside content access, form submissions,
etc.).
- Open Systems Integration - All key Xhibitor
functionality (both origination and response) is exposed as a web service,
facilitating high level integration with client's external campaign management
system. In doing so, recipient information can originate from an external system
or data source, as well as the reporting of all responses.
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